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Course Information

Training Provider: Lynda.com
Title: Online Marketing Fundamentals
Author: Lorrie Thomas Ross
Duration: 1hr 47mins
Date of release: 07 December 2011

Chapter 1: What Is Online Marketing?
Online marketing defined
How online marketing works
Distinctions of online marketing
Components of online marketing

Chapter 2: Building a Foundation
Online marketing planning and success
Defining your target market
Online marketing measurement

Chapter 3: Planning a Web Site for Online Marketing
Site map
Site components
Wireframing
Elements of a successful site
Home page best practices
Privacy policy

Chapter 4: Building or Optimizing a Web Site for Online Marketing
DIY or hire help?
Web site platforms
Domain names
Choosing a hosting company
Web site maintenance and management
Mobile sites

Chapter 5: Content Marketing
Authority marketing
Article marketing
Social media content
Online PR
Web site and email content

Chapter 6: Search Engine Marketing
Overview of search engine marketing (SEM)
Search engine optimization (SEO)
Paid search
Local search

Chapter 7: Social Media Marketing
Social media, social networking, and social media marketing defined
Blogging and microblogging
Social networking
Video sharing
Social shopping and opinions
Social news and social bookmarking
Social events
Wikis
Social media strategy

Chapter 8: Blogging
To blog or not to blog?
Blogging success
Blog content creation ideas

Chapter 9: Online Advertising
Search ads
Display ads
Affiliate marketing
Social media advertising
Local advertising
Email advertising

Chapter 10: Email Marketing
Collecting email addresses
Using a third-party management company
Email messages

About Lynda.com

Lynda.com is an online video training provider with over 1000 courses covering a wide array of topics - 3D, video, business, the web, graphic design, programming, animation, photography, and more. They produce top quality video tutorials with the best industry experts as your instructors. With a subscription, you can log-in at any time, and learn at your own pace. New courses are added each week, and you will receive a certificate of completion for each course that you finish.

Start learning today!
If you enjoyed the sample videos above and want to access the entire Online Marketing Fundamentals course, you can sign up for a lynda.com membership. Your membership will allow you to access not only this course, but also the entire lynda.com library for as low as $25 for 1-month. Their training library has over 1000 courses with 50,000+ video tutorials. No long-term commitment required. You can cancel your membership at any time.



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As a special promotion, visitors of this site can get a FREE 7-day trial to lynda.com. This free trial gives you access to their entire training library of over 1000 courses.

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Course Information

Training Provider: Lynda.com
Title: AutoCAD 2011 Essential Training
Author: Jeff Bartels
Duration: 6hrs 48mins
Date of release: 30 July 2010

Chapter 1: Touring the Interface
Understanding model space
Accessing AutoCADs tools
Leveraging dockable palettes
Monitoring the Status bar
Understanding the anatomy of a command
Customizing AutoCADs preferences
Accessing help
Saving a workspace

Chapter 2: Opening, Viewing, and Saving Drawings
Opening an AutoCAD drawing
Understanding mouse functions
Zooming, panning, and regenning
Working in a multiple-document environment
Saving your work
Saving time with templates

Chapter 3: Creating Basic Geometry
Constructing lines
Locking angles with the Ortho and Polar modes
Drawing circles
Activating the Heads-Up Display

Chapter 4: Understanding Drawing Units
Defining a unit of measure
Constructing geometry using architectural measurements
Working with metric units

Chapter 5: Maintaining Accuracy
Understanding the Cartesian coordinate system
Locking to geometry using object snaps
Automating object snap selection
Using temporary tracking to find points in space

Chapter 6: Using Specialized Drawing Commands
Drawing rectangles
Drawing polygons
Creating an ellipse
Organizing with hatch patterns

Chapter 7: Making Primary Modifications
Making geometric changes using the property changer
Moving and copying elements
Rotating elements
Trimming and extending geometry
Creating offsets
Erasing elements
Undoing and redoing actions

Chapter 8: Selecting Geometry
Selecting objects using windows
Adding and removing from selections
Using keyboard shortcuts

Chapter 9: Refining Geometry
Creating fillets
Creating chamfers
Copying objects into a rotated pattern
Copying objects into a rectangular pattern
Stretching elements
Creating mirrored copies
Scaling elements
Leveraging grips
Exploding elements
Joining elements together
Editing hatch patterns

Chapter 10: Organizing Drawings
Understanding layers
Creating and adjusting layers
Using layers to organize a drawing
Changing popular settings using the layer control
Understanding the BYLAYER property
Restoring previous layer states
Using existing geometry to set the current layer

Chapter 11: Adding General Annotations
Creating single-line text
Justifying text
Controlling appearance using text styles
Annotating with multi-line text
Editing text
Creating bulleted and numbered lists
Incorporating symbols
Correcting spelling errors

Chapter 12: Dimensioning
Creating general dimensions
Creating continuous and baseline dimensions
Controlling appearance using dimension styles
Modifying dimensions
Creating multileaders
Controlling appearance using multileader styles
Modifying multileaders

Chapter 13: Generating and Managing Reusable Content
Inserting blocks
Creating blocks
Leveraging blocks
Redefining blocks
Building a block library

Chapter 14: Accessing Specialized Tools
Querying a drawing using rollover tooltips
Taking measurements using the Distance command
Modifying properties using the Quick Properties tool
Automating calculations using the Quick Calculator feature

Chapter 15: Plotting
Creating quick plots
Selecting a pen table
Choosing line weights
Creating a layout, pt. 1: Choosing a paper size
Creating a layout, pt. 2: Inserting a title block
Creating a layout, pt. 3: Cutting viewports
Reusing layouts
Organizing layouts

Chapter 16: Creating Properly Sized Annotations on Plotted Drawings
Using the Annotative property to automatically size text
Using the Annotative property to automatically size dimensions
Using the Annotative property to automatically size multileaders
Changing the scale assigned to annotations

Chapter 17: Sharing Data
Saving drawings to other formats
Plotting to PDF
Plotting to the Design Web format
Sending drawings via email

About Lynda.com

Lynda.com is an online video training provider with over 1000 courses covering a wide array of topics - 3D, video, business, the web, graphic design, programming, animation, photography, and more. They produce top quality video tutorials with the best industry experts as your instructors. With a subscription, you can log-in at any time, and learn at your own pace. New courses are added each week, and you will receive a certificate of completion for each course that you finish.

Start learning today!
If you enjoyed the sample videos above and want to access the entire AutoCAD 2011 Essential Training course, you can sign up for a lynda.com membership. Your membership will allow you to access not only this course, but also the entire lynda.com library for as low as $25 for 1-month. Their training library has over 1000 courses with 50,000+ video tutorials. No long-term commitment required. You can cancel your membership at any time.



Not yet convinced? Try a FREE 7-day trial.
As a special promotion, visitors of this site can get a FREE 7-day trial to lynda.com. This free trial gives you access to their entire training library of over 1000 courses.

or